June 26 - July 23
(4 weeks)
Gathering Grounds
Facilitating new friendships as well as in-person events for users.
Project Type
Individual student project
at Springboard
My Role
User research &
User interface design
01/09
DISCOVERY
PROBLEM
The product's objective is to design a social user experience that
encourages and facilitates in-person activities for users. The challenge lies in increasing the conversion rate of accepted event invites to actual attendees.
CLIENT-PROVIDED DATA
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20% people go to in-person events.
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Social fear and anxiety hinder individuals from forming new friendships.
How Might We...
enable individuals with social anxiety to confidently step out and form new friendships?
02/09
DEFINING: GENERATIVE RESEARCH
WHITE PAPER RESEARCH
Empowering techniques to thrive with social anxiety
To overcome social anxiety, identify triggers, practice intentionally, embrace enjoyable activities without fear of judgement. Increasing social interactions allows for the opportunity to meet accepting people, although concerns about potential negative outcomes may still persist.
Moreover, incorporating mindfulness exercises such as grounding and deep breathing can effectively reduce stress and anxiety.
03/09
DEFINING: GENERATIVE RESEARCH
COMPETITIVE ANALYSIS
Opportunity to implement anxiety-alleviating features discovered.
Analyzing these three apps revealed their lack of active user engagement, failure to drive in-person attendance, and neglect of core motivations that prompt users to attend events in-person.
04/09
DEFINING: GENERATIVE RESEARCH
USER PERSONA
05/09
DEFINING: GENERATIVE RESEARCH
USER FLOW
06/09
IDEATION
WIREFRAMES
07/09
DEFINING: EVALUATIVE RESEARCH
USABILITY TESTING
08/09
KEY DESIGN MOMENTS
SOLUTION
"
01.
Make new friends" floating button
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Assists users to actively prioritize fostering new friendships.
02.
Icebreakers
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An introductory gathering for those who RSVP'd before the event will create a more welcoming and comfortable atmosphere for attendees.
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Increasing conversion rate of accepted event invites
03.
Tips
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Articles and helpful techniques available to those who
are unsure of attending the event.
08/09
IDEATION
FINAL SCREENS
09/09
FUTURE ROADMAP
PROJECT REFLECTIONS
Next Steps
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Incorporate AI-driven safety features ensuring a safer environment for users, AI-powered language translation, and even sentiment analysis to gauge user reactions after an event.
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Explore possibilities of seamlessly integrating the app into daily life.
Takeaways
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Expand the solutions to edge cases to rethink what else is needed for the users.
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Continue to iterate as much as we can. There is no one possible solution to any problem and the more answers we get, the closer we get to finding the sweet spot.
Much obliged for sticking around!
If you would like to discuss more,
share feedback, or grab coffee/boba, my info is here.